The Vile Cartel Founders

CEO & Chief Brand Director

Joy bennett

With a background rooted in visual storytelling, design, and creative direction, her work is driven by emotion, atmosphere, and identity. Every character, texture, color palette, and visual decision inside the Cartel is built to feel immersive, memorable, and slightly off-center in the best way possible.

Outside of the brand, her inspiration comes from anywhere, from rock music, abandoned places, ugly color palettes, optical illusions, strange textures, and the imperfect things most people overlook. That perspective shapes the Cartel’s visual world: raw, expressive, and impossible to mistake for anything else.

Her role is simple — create artwork that people connect with and build a universe that feels alive long after you leave it.

CCO & Head of Product innovation

Jordan bennett

With a background in finance and a foundation in sales and strategy, his approach is built on calculated decisions and long-term vision. Every product, every concept, and every move within the Cartel is designed with intent—never by accident, never by trend.

Outside of the numbers, his perspective is shaped by a deep appreciation for storytelling, world-building, and strategy-driven games like Dungeons & Dragons—where decisions carry weight, and every move has consequences. That same mindset carries into the Cartel: build the system, understand the game, and control the outcome.

His role is simple—create products that perform, and build a world people don’t just buy into, but choose to be part of.

Meet the Characters

The Boss

Theodore Bulcaro

aka: The Bulk Father

Theodore “The Bulkfather” Bulcaro

6’2” • 240 lbs
The Bulkfather runs the Cartel—measured, deliberate, and impossible to ignore. He doesn’t demand respect, he earns it through results. Every move starts with him, and nothing moves without his say.

The Muscle

Felix St. Jude

aka: The Fix

Felix “The Fix” St. Jude

5’10” • 260 lbs
The Fix is the Cartel’s enforcer—pure force with a purpose. When something needs handling, he’s already moving. Problems don’t last long around him—they get fixed.

The Plug

Frankie Pickett

AKA: Noah Guy

Frankie “The Plug” Pickett

5’8¼” • 180 lbs
The Plug is access—whatever you need, he knows where to get it. Questions, connections, product—Frankie makes it happen. If it exists, he can find it.

The House

Macey Moreau

AKA: Ace

Macey “The House” Moreau