The Vile Cartel Founders
CEO & Chief Brand Director
Joy bennett
With a background rooted in visual storytelling, design, and creative direction, her work is driven by emotion, atmosphere, and identity. Every character, texture, color palette, and visual decision inside the Cartel is built to feel immersive, memorable, and slightly off-center in the best way possible.
Outside of the brand, her inspiration comes from anywhere, from rock music, abandoned places, ugly color palettes, optical illusions, strange textures, and the imperfect things most people overlook. That perspective shapes the Cartel’s visual world: raw, expressive, and impossible to mistake for anything else.
Her role is simple — create artwork that people connect with and build a universe that feels alive long after you leave it.
CCO & Head of Product innovation
Jordan bennett
With a background in finance and a foundation in sales and strategy, his approach is built on calculated decisions and long-term vision. Every product, every concept, and every move within the Cartel is designed with intent—never by accident, never by trend.
Outside of the numbers, his perspective is shaped by a deep appreciation for storytelling, world-building, and strategy-driven games like Dungeons & Dragons—where decisions carry weight, and every move has consequences. That same mindset carries into the Cartel: build the system, understand the game, and control the outcome.
His role is simple—create products that perform, and build a world people don’t just buy into, but choose to be part of.
